The institutional design of agri-environmental contracts : how stakeholder attitudes can inform policy making

Agri-environmental climate measures (AECM) are considered a promising tool to achieve environmental policy goals. Not only farmers but also policy administrators and intermediaries are important actors whose attitudes and actions drive the success of these measures. To follow the idea of better stakeholder participation in the design of policy instruments, we analyse stakeholder viewpoints on the contract design of the AECM. We apply the Q methodology to 25 individuals from Brandenburg, Germany, who are from the farmer, policy administrator, and intermediary domains. We identify three distinct attitudinal profiles: the 'planners', the 'cooperators', and the 'individualists', which do not correspond to the three individual stakeholder groups. The results provide evidence that general differences in the viewpoints of policy designers and implementers on the one hand and farmers on the other hand are not a source of potential institutional mismatch. We further use the attitudinal profiles to develop three types of policy programmes with slightly different underlying rationalities. Policymakers could use such an approach to better develop target group-specific (sub)programmes in parallel. Our research strengthens the argument that multiple stakeholders should be involved in co-designing conservation measures. Moreover, behavioural factors should be considered in policy making processes.