The intangible global report : an integrated corporate communication framework
Year of publication: |
2013
|
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Authors: | Veltri, Stefania ; Nardo, Maria Teresa |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 1, p. 26-51
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Subject: | Intellectual capital | Corporate social responsibility | Corporate communications | Intangibles | Integration | Framework | Indicators | Corporate Social Responsibility | Immaterielle Werte | Intangible assets | Öffentlichkeitsarbeit | Public relations | Immaterielle Güter | Intangible goods | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation |
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