The integrated mobile advertising model: The effects of technology- and emotion-based evaluations
| Year of publication: |
2013
|
|---|---|
| Authors: | Yang, Byunghwa ; Kim, Youngchan ; Yoo, Changjo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1345-1352
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