The integration of corporate social responsibility and marketing concepts as a business strategy : evidence from SEM-based multivariate and Toda-Yamamoto causality models
Dalia Streimikiene, Rizwan Raheem Ahmed
| Year of publication: |
2021
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|---|---|
| Authors: | Štreimikienė, Dalia ; Ahmed, Rizwan Raheem |
| Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 12.2021, 1, p. 125-157
|
| Subject: | customer's buying behavior | Carroll's CSR pyramid | corporate social responsibility | Toda-Yamamoto causality model | SEM-based multivariate modeling | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour | Kausalanalyse | Causality analysis | Multivariate Analyse | Multivariate analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2021.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012615952