The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
Kofi Dadzie, Charlene Dadzie, Wesley J. Johnston, Evelyn Winston and Haizhong Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Dadzie, Kofi Q. ; Dadzie, Charlene ; Johnston, Wesley J. ; Winston, Evelyn ; Wang, Haizhong |
| Subject: | 4As marketing mix activities | Baseline supply chain integration | China | Emerging market economies | Ghana | Logistics and marketing integration | Logistics management | Market share performance | Lieferkette | Supply chain | Logistik | Logistics | Schwellenländer | Emerging economies | Marketing | Marktintegration | Market integration | Marketingmanagement | Marketing management | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013539272