The integration of marketing concepts in strategic-management courses : an empirical analysis
Fred R. David, Meredith E. David, Forest R. David
| Year of publication: |
2017
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|---|---|
| Authors: | David, Fred R. ; David, Meredith E. ; David, Forest R. |
| Published in: |
SAM advanced management journal : amj. - Vinton, Va. : Soc., ISSN 0001-8643, ZDB-ID 7175-4. - Vol. 82.2017, 1, p. 26-35
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011696395