The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Nicholas J. C. Santos; Gene R. Laczniak; Tina M. Facca-Miess
| Year of publication: |
2015
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|---|---|
| Authors: | Santos, Nicholas J. C. ; Laczniak, Gene R. ; Facca-Miess, Tina M. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 126.2015, 4, p. 697-707
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| Subject: | BoP marketing | Marketing ethics | Impoverished consumers: vulnerable market segments | CSR in Marketing | Institutional Theory | Transformative Justice | Corporate Social Responsibility | Corporate social responsibility | Gerechtigkeit | Justice | Marketing | Wirtschaftsethik | Economic ethics | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481706