The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Gene R. Laczniak and Nicholas J. C. Santos
| Year of publication: |
2011
|
|---|---|
| Authors: | Laczniak, Gene R. ; Santos, Nicholas J. C. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 135-147
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Marketing | Corporate Social Responsibility | Corporate social responsibility | Verteilungsgerechtigkeit | Distributive justice | Wirtschaftsethik | Economic ethics | Schwellenländer | Emerging economies | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154836