The intention and determining factors for airline passengers' participation in carbon offset schemes

Many airlines are now offering carbon offset schemes for their passengers to reduce their carbon footprint. This study uses the model of goal-directed behavior (MGB) as a basis to understand the intention and determining factors for airline passengers participating in carbon offset plans. Structural equation modeling is used to analyze data collected from 360 passengers in Taiwan. The results show that personal norms and positive anticipated emotions have a positive effect on desires. Desires have a positive and significant influence on intentions to participate in carbon offset schemes. The findings of this study can be beneficial for airlines wishing to promote carbon offset schemes.