The intention to click on sponsored ads : a study of the role of prior knowledge and of consumer profile
Year of publication: |
2010
|
---|---|
Authors: | Gauzente, Claire |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 6, p. 457-463
|
Subject: | Website | Informationsverhalten | Information behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
-
Shi, Savannah Wei, (2013)
-
Kim, Molan, (2021)
-
Castañeda García, J. Alberto, (2020)
- More ...
-
Vie privée et partage de données personnelles en ligne : une approche typologique.
Lancelot-Miltgen, Caroline,
-
Gauzente, Claire, (1999)
-
Développer l'intelligence client
Gauzente, Claire, (2012)
- More ...