The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Sung Ho Han, Cheng-Hao Steve Chen, Timothy J. Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Han, Sung Ho ; Chen, Cheng-Hao Steve ; Lee, Timothy J. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-12
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| Subject: | Brand equity | Cognitive and social process | Consumer-based brand | Global restaurant brands | Individual cultural values | Markenimage | Brand image | Gastronomie | Restaurant industry | Soziale Werte | Social values | Markenführung | Brand management | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495106