The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements
| Year of publication: |
2020
|
|---|---|
| Authors: | Kulkarni, Kalpak K. ; Kalro, Arti D. ; Sharma, Dinesh |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 4 (03.02.), p. 327-338
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1809 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012188933