The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Xiaowei Wang, Mingming Cheng, Shanshi Li, Ruochen Jiang
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Xiaowei ; Cheng, Mingming ; Li, Shanshi ; Jiang, Ruochen |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 96.2023, p. 1-14
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| Subject: | Consumer engagement | Emojis | Peer-to-peer accommodation | Textual paralanguage | Twitter | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104696 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013554992