The interaction of discount promotion and display-related promotion on on-demand platforms
Hongyan Dai, Ling Ge, Chen Li, Yan Wen
| Year of publication: |
2022
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|---|---|
| Authors: | Dai, Hongyan ; Ge, Ling ; Li, Chen ; Wen, Yan |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 20.2022, 2, p. 285-302
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| Subject: | Discount promotion | Display advertisement | Online-to-offline (O2O) | Rankings | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-021-00514-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013267878