The interactions of customer reviews and price and their dual roles in conveying quality information
Yuxin Chen, Jinzhao Du, Ying Lei
| Year of publication: |
2025
|
|---|---|
| Authors: | Chen, Yuxin ; Du, Jinzhao ; Lei, Ying |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 1, p. 155-175
|
| Subject: | customer reviews | price signaling | quality uncertainty | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197216