The Interactive Authority of Brand Web Sites: A New Tool Provides New Insights
| Year of publication: |
2010
|
|---|---|
| Authors: | Voorveld, Hilde ; Neijens, Peter ; Smit, Edith |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 3, p. 292-305
|