The interactive effect of competition intensity and customer service competition on customer accounting sophistication : evidence of positive and negative associations
Morten Holm, Christian Ax
| Year of publication: |
2020
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| Authors: | Holm, Morten ; Ax, Christian |
| Published in: |
Management accounting research. - Amsterdam [u.a.] : Elsevier, ISSN 1044-5005, ZDB-ID 1040541-0. - Vol. 46.2020, p. 1-15
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| Subject: | Management accounting systems (MAS) | Competition intensity | Competion type | Customer service competition | Customer accounting | Customer profitability analysis | Rechnungswesen | Accounting | Kundenservice | Customer service | Wettbewerb | Competition | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.mar.2019.07.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012254395