The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions
Sinan Li, Xinmin Huang, Yunying Sheng, Kai Chen
| Year of publication: |
2025
|
|---|---|
| Authors: | Li, Sinan ; Huang, Xinmin ; Sheng, Yunying ; Chen, Kai |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104200, p. 1-14
|
| Subject: | Green identity | Message types | Purchase intentions | Recommendation subjects | Scarcity cues | Suboptimal food | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Kaufentscheidung | Purchase decision | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441336