The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Paul Phillips; Krystin Zigan; Maria Manuela Santos Silva; Roland Schegg
| Year of publication: |
2015
|
|---|---|
| Authors: | Phillips, Paul ; Zigan, Krystin ; Silva, Maria Manuela Santos ; Schegg, Roland |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 50.2015, p. 130-141
|
| Subject: | User generated content | Online reviews | Determinants of performance | Artificial neural network | Hotels and tourism | Switzerland | Schweiz | Hotellerie | Hotel industry | Neuronale Netze | Neural networks | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312630