The interdependencies of marketing capabilities and operations efficiency in hospitals
Foo Nin Ho, Chin-wei Huang
| Year of publication: |
2020
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|---|---|
| Authors: | Ho, Foo Nin ; Huang, Chin Wei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 337-347
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| Subject: | Benchmarking | Brand mind share | Data Envelopment Analysis | Hospital performance | Intangible marketing capabilities | Marketing-operations interface | Krankenhaus | Hospital | Data-Envelopment-Analyse | Data envelopment analysis | Marketing | Markenführung | Brand management | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Effizienz | Efficiency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.09.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230499