THE INTERFACE OFTHE MARKETING AND FINANCIALPROBLEMS OF SMALLAND MEDIUM S‹ZED BUSINESSES IN ESKISEHIR

SMEs have some problems about not only the management and qualified human resources but also marketing and finance. Actually, the interface of these two problems is also the main reason of many others. The aim of this study is to determine marketing and financial problems and interface of these two problems of SMEs. From this viewpoint, the aim of this study is to determine the financial and marketing problems of SMEs in Eskiflehir. It is obvious that, the most important financial problems of SMEs are cash shortage, stagnantion in markets, and high credit interests. Difficulties of new product development, rapid changes of consumer preferences, and price contracts of competitors are the most important marketing problems of SMEs. The results of the research indicated that, financial and marketing problems of SMEs have not differentiated as employee numbers and industries have varied.