The internal and external challenges facing clients in implementing IMC
Kathleen Mortimer and Sally Laurie
| Year of publication: |
2017
|
|---|---|
| Authors: | Mortimer, Kathleen ; Laurie, Sally |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 511-527
|
| Subject: | Change management | Barriers | Corporate communications | Integrated marketing communications | Advertising agencies | Clients | Marketingmanagement | Marketing management | Werbewirtschaft | Advertising industry | Öffentlichkeitsarbeit | Public relations | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2015-0621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698216