The internal and external environment analysis of Romanian naval industry with SWOT model

SWOT analysis is an effective method used for strategic planning to identify potential, priorities and creating a common vision of achieving the development strategy for a company. This should answer the question “Where are we?†involving the analysis of the internal and external environment generally and specifically. It used to evaluate the company environment factors.<br> Only by taking into consideration the components of general environment : economic environment, social environment, political environment, legislation and pressure groups, a company will be able to adopt the particular way of action, which will assure its performance and advantages on present and potential competitors.