The internal branding process and financial performance in service companies : an examination of the required steps
Sasu Touminen, Saku Hirvonen, Helen Reijonen, Tommi Laukkanen
| Year of publication: |
May 2016
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| Authors: | Tuominen, Sasu ; Hirvonen, Saku ; Reijonen, Helen ; Laukkanen, Tommi |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 306-326
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| Subject: | internal branding | brand values adoption | organizational commitment | brand performance | market performance | financial performance | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Mitarbeiterbindung | Employee retention | Marketingmanagement | Marketing management | Markenimage | Brand image | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477729