The internal key account management activities of supplier firms : conceptual considerations and empirical analyses
Barbara Niersbach
| Year of publication: |
2016
|
|---|---|
| Authors: | Niersbach, Barbara |
| Institutions: | Dr. Rainer Hampp <Firma> (publisher) |
| Publisher: |
München : Rainer Hampp Verlag |
| Subject: | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Zulieferer | Supply Chain Management | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 360 Seiten Illustrationen 2.1 cm x 1.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Bamberg, 2016 |
| ISBN: | 3-95710-060-7 ; 978-3-95710-060-3 ; 978-3-95710-160-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459332