The internationalisation of information, knowledge, and interaction components of the firm's internationalisation process
Year of publication: |
2012
|
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Authors: | Mathews, Shane ; Healy, Marilyn ; Wickramasekera, Rumintha |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 733-754
|
Subject: | Internet | Wissensgesellschaft | Knowledge society | Multinationales Unternehmen | Transnational corporation | Wissenstransfer | Knowledge transfer | Strukturgleichungsmodell | Structural equation model |
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