The Internet and the price-value-loyalty chain
| Year of publication: |
2003
|
|---|---|
| Authors: | Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Krishnan, R. ; Sharma, Arun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 5, p. 391-398
|