The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
| Year of publication: |
1998
|
|---|---|
| Authors: | Sivadas, Eugene ; Grewal, Rajdeep ; Kellaris, James |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 41.1998, 3, p. 179-186
|
| Publisher: |
Elsevier |