The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
| Year of publication: |
1998
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|---|---|
| Authors: | Sivadas, Eugene ; Grewel, Rajdeep ; Kellaris, James |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 41.1998, 3, p. 179-186
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