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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy, (2014)
The consistency of trust-sales relationship in Latin American e-commerce
Correa, Juan C., (2022)
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia, (2022)
Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?
Armstrong, J. Scott, (1985)
Overcontrol in Advertising Experiments
Farris, Paul W., (2000)
Armstrong, JS, (2004)