The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Year of publication: |
2019
|
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Authors: | Myers, Jun ; Jung, Jae Min |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 229-246
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Subject: | analytic-holistic thinking styles | persuasion | print advertising | self-views | Visual metaphor | Printwerbung | Print advertising | Kognition | Cognition | Werbewirkung | Advertising effects | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Wahrnehmung | Perception | Werbung | Advertising | Emotion | Verkaufsförderung | Sales promotion | Werbepsychologie | Psychology of advertising |
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