The interplay between customers' incidental and integral affects in value experience
Birgitta Sandberg, Leila Hurmerinta and Henna M Leino
| Year of publication: |
2022
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|---|---|
| Authors: | Sandberg, Birgitta ; Hurmerinta, Leila ; Leino, Henna M |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 4, p. 519-538
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| Subject: | affect | customer value | emotion | life transition | mood | value experience | Emotion | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221099314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435572