The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products
| Year of publication: |
2011
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| Authors: | Molitor, Dominik ; Hinz, Oliver ; Wegmann, Sarah |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/56547/ Published in Zeitschrift für Betriebswirtschaft (ZfB) 1 . 81 (2011) : pp. 29-59 |
| Source: |
Persistent link: https://www.econbiz.de/10009493901