The interplay of conscious and automatic mechanisms in the context of routine use : an integrative and comparative study of contrasting mechanisms
Soumya Ray; DongBack Seo
| Year of publication: |
2013
|
|---|---|
| Authors: | Ray, Soumya ; Seo, DongBack |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 7, p. 523-539
|
| Subject: | Postadoption behavior | Loyalty | Habit | Word-of-mouth | IT usage | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243572