The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
Fatima Shaukat, Hafiz Muhammad Fakhar Zaman, Thi Thanh Nga Nguyen, Paovangsa Souvanhxay
| Year of publication: |
2023
|
|---|---|
| Authors: | Shaukat, Fatima ; Zaman, Hafiz Muhammad Fakhar ; Nguyen Thi Thanh Nga ; Souvanhxay, Paovangsa |
| Subject: | green marketing | eco-innovations | competitive environment | developing country | pharmaceutical | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Innovation | Entwicklungsländer | Developing countries | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Unternehmenserfolg | Firm performance | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2023.4-04 [DOI] hdl:11159/652850 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447594