The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency
Year of publication: |
March-April 2016
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Authors: | Jiang, Hongyan ; Liang, Jianping ; Wang, Haizhong ; Sun, Peizhen |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 2, p. 126-135
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Subject: | Verbrauchereinstellung | Consumer attitudes | Emotion | Konsumentenverhalten | Consumer behaviour |
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