The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf, Charles Jebarajakirthy
| Year of publication: |
2020
|
|---|---|
| Authors: | Fazal-e-Hasan, Syed Muhammad ; Ahmadi, Hormoz ; Mortimer, Gary ; Sekhon, Harjit ; Kharouf, Husni ; Jebarajakirthy, Charles |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 349-360
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| Subject: | Unhealthy consumption | Social marketing | Hope | Guilt | Regret | Social Marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2020.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429496