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Consumer economics
Morgan, James N., (1955)
Ordinary consumption
Gronow, Jukka, (2001)
Elusive consumption
Ekström, Karin M., (2004)
Strategy narratives and wellbeing challenges : the role of everyday self-presentation
Liu, Chihling, (2016)
Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships
Liu, Chihling, (2018)
The even darker side of gift-giving : understanding sustained exploitation in family consumption system
Liu, Chihling, (2023)