The inverted curvilinear effects of business relationships on institutional success : the moderating role of global role complexity
Revti Raman Sharma and Matevz (Matt) Raskovic, Balwinder Singh
| Year of publication: |
2022
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|---|---|
| Authors: | Sharma, Revti Raman ; Raskovic, Matevz ; Singh, Balwinder |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 1, p. 1-23
|
| Subject: | Business-to-business relationships | Global role complexity | India | Institutional success | New Zealand | Relationship quality | Neuseeland | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Indien | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-03-2021-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796733