The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products : evidence from China Tmall
Baoku Li, Yafeng Nan, Ruoxi Yao
| Year of publication: |
2024
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|---|---|
| Authors: | Baoku, Li ; Nan, Yafeng ; Yao, Ruoxi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103880, p. 1-12
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| Subject: | Digital product | Information entropy | Keyword combination | Logistics evaluation | Sales | Seller service quality | China | Entropie | Entropy | Dienstleistungsqualität | Service quality | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101063