The involvement-commitment model : Theory and implications
Sharon E. Beatty; Lynn R. Kahle; Pamela Homer
| Year of publication: |
1988
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| Authors: | Beatty, Sharon E. ; Kahle, Lynn R. ; Homer, Pamela |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 16.1988, 2, p. 149-167
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| Subject: | Markenartikel | Absatzpsychologie | Wirtschaftliches Verhalten | Verbraucher | Theorie | Theory |
| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485185