The (ironic) dove effect : use of acceptance cues for larger body types increases unhealthy behaviors
Lily Lin and Brent McFerran
| Year of publication: |
2016
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| Authors: | Lin, Lily ; McFerran, Brent |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 1, p. 76-90
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| Subject: | obesity | acceptance | stigmatization | health | public policy | social norms | Körpergewicht | Body weight | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Gesundheitsrisiko | Health risk | Gesundheitspolitik | Health policy | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.14.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506046