The (ironic) dove effect : use of acceptance cues for larger body types increases unhealthy behaviors
Year of publication: |
2016
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Authors: | Lin, Lily ; McFerran, Brent |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 1, p. 76-90
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Subject: | obesity | acceptance | stigmatization | health | public policy | social norms | Soziale Norm | Social norm | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk | Ernährungsverhalten | Eating habit |
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