The jobs to be done playbook : align your markets, organizations, and strategy around customer needs

by Jim Kalbach

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative. The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Year of publication:	[2020]
Authors:	Kalbach, Jim
Publisher:	New York : Two Waves Books
Subject:	Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	xx, 300 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-933820-68-2 ; 1-933820-68-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014317288