The joint contribution of marketing and sales to the creation of superior customer value
| Year of publication: |
2007
|
|---|---|
| Authors: | Guenzi, Paolo ; Troilo, Gabriele |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 2, p. 98-107
|
| Publisher: |
Elsevier |