The joint effect of online reviews and manager responses in driving company ratings
Year of publication: |
2024
|
---|---|
Authors: | Krey, Nina ; Wu, Shuang ; Hsiao, Shih-Hui ; Lin, Tony L. J. |
Published in: |
Tourism Management Perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2653700-X. - Vol. 50.2024, Art.-No. 101215, p. 1-12
|
Subject: | Company rating | Manager response | Online reviews | Sentiment analysis | Text analytics | TripAdvisor | Virales Marketing | Viral marketing | Bewertung | Evaluation | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Emotion | Social Web | Social web |
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