The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Lu Zhang, Lydia Hanks, Nathan Line
| Year of publication: |
2019
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|---|---|
| Authors: | Zhang, Lu ; Hanks, Lydia ; Line, Nathaniel D. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 3, p. 374-394
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| Subject: | power | other customers | relationship type | cause-related marketing | warmth | competence | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348018804617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997332