The joint effects of service failure mode, recovery effort, and gender on customers' post-recovery satisfaction
Year of publication: |
2009
|
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Authors: | Mattila, Anna S. ; Cho, Wonae ; Ro, Heejung |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 2, p. 120-128
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Subject: | Electronic Commerce | E-commerce | Selbstbedienung | Self-service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Gleichstellungspolitik | Gender mainstreaming | Szenariotechnik | Scenario analysis |
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