The joint sales impact of frequency reward and customer tier components of loyalty programs
Praveen K. Kopalle; Yacheng Sun; Scott A. Neslin; Baohong Sun; Vanitha Swaminathan
| Year of publication: |
2012
|
|---|---|
| Authors: | Kopalle, Praveen K. ; Sun, Yacheng ; Neslin, Scott A. ; Sun, Baohong ; Swaminathan, Vanitha |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 216-235
|
| Subject: | loyalty program | customer tier programs | frequency reward | database marketing | segmentation | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548703