The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
| Year of publication: |
2012
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|---|---|
| Authors: | Kopalle, Praveen K. ; Sun, Yacheng ; Neslin, Scott A. ; Sun, Baohong ; Swaminathan, Vanitha |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 2, p. 216-236
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