The layers of relational communication in evaluating health care services
Doo Syen Kang (Communication Research Institute, Yonsei University, Seoul, Republic of Korea) and SYNG POM CHOY (Department of Mass Communication, Yonsei University, Seoul, Republic of Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kang, Doo Syen ; Choy, Syng Pom |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 4, p. 349-368
|
| Subject: | Family involvement | Communication strategies | Word of mouth | Service value | Opinion leadership | Patient-to-patient interaction | Virales Marketing | Viral marketing | Kommunikation | Communication | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication | Dienstleistungsqualität | Service quality | Gesundheitsversorgung | Health care | Familienunternehmen | Family business | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-09-2014-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479958